The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are known as ‘third wave’ as they are riding the peak of mobile and online shopping. In fact, these disruptive technologies are set to generate revolution in the retail sector. Amongst all these new tech pricing tools trends, image recognition offers been mapped out because the emerging technology which has the potential to generate the highest effect on sales.
With image acknowledgement technology mobile apps, systems and additional software can identify consumers from their facial features. Actually, this technology can also be used to recognize different objects based on their features. Because of this the entire globe has become a shop home window for the customers where they are able to find direct hyperlink from the images of products printed on a billboard or in magazines acquiring them to the online site or physical area of a retailer. Consumers might have more personal encounter with this technology as it allows systems and software program to respond to an individual. This enables the buyers to get along with scan their desired products very easily and quickly, which in turn, help bridge the gap between on-line stores and physical shops. The technology enables the gadgets and/ or website to become intuitive and they react in an engaging way with the consumers. In fact, image recognition technology gets the potential to be an authentic driving power for the retail environment.
In conditions of product interaction, picture reorganization enables buyers to make visual searches for the particular products they go for at their gadgets. They are able to enjoy a fully personalized mobile or on-line retail experience while near a device. This image recognition technology actually makes it easier for cellular and online buyers to experience and interact with products. And all these can be carried out by just scanning the picture on their smartphone or tablet. A number of brands are already using this technology because of their online and mobile customers to make product searching more interactive and faster. Generally, most of such apps allow purchasers to snap a picture of the merchandise and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the result is produced to the consumers.
With such technologies merchants will have enormous opportunities; however, the advantages of these technologies are however to be realized completely. Based on the recent market trends the experts have opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales too will be significant up, because of these technologies. Image recognition technology also makes online transactions safer by improving the security perspective of on-line or mobile payme.